Notion templates for product management, project, and business
Product building, simplified
Product, simplified
Product, simplified
Real-time analytics tools for product teams
Product building OS approach
Notion for product organizations: business, design and technology
Notion for product organizations: business, design and technology
In the world of modern product management building, crafting software isn’t just about having great ideas nor just execution; it’s about turning those ideas into practical solutions incrementally that meet the customer needs and deliver business impact.
This guide is designed to help you, as a product builder, understand not just the “how” but also the “why” behind key product-building principles, as well as why is important and how to integrate it into your organization.
In the world of modern product management building, crafting software isn’t just about having great ideas nor just execution; it’s about turning those ideas into practical solutions incrementally that meet the customer needs and deliver business impact.
This guide is designed to help you, as a product builder, understand not just the “how” but also the “why” behind key product-building principles, as well as why is important and how to integrate it into your organization.
Introduction to modern product management
But turning that concept into something real—something that works for your customers and supports your business—can be a complex journey.
Product building often requires us to balance a wide range of factors, from technical feasibility to user experience, business viability, and market dynamics. And no two products are the same, which means there’s no one-size-fits-all approach, never.
The process can be especially daunting in the early stages —in zero to one context— when the uncertainty is at its peak.
Questions arise:
But turning that concept into something real—something that works for your customers and supports your business—can be a complex journey.
Product building often requires us to balance a wide range of factors, from technical feasibility to user experience, business viability, and market dynamics. And no two products are the same, which means there’s no one-size-fits-all approach, never.
The process can be especially daunting in the early stages —in zero to one context— when the uncertainty is at its peak.
Questions arise:
Is there a market for this product?
Business strategy
Is there a market for this product?
Business strategy
Is there a market for this product?
Business strategy
What does the customer really need?
Customer design
What does the customer really need?
Customer design
What does the customer really need?
Customer design
Can we build it? Can we maintain it?
Engineering & tech
Can we build it? Can we maintain it?
Engineering & tech
Can we build it? Can we maintain it?
Engineering & tech
Addressing these uncertainties requires the input of multidisciplinary teams: business analysts, engineers, designers, marketers, and data experts among others, all working together to create something that can thrive in the market.
Addressing these uncertainties requires the input of multidisciplinary teams: business analysts, engineers, designers, marketers, and data experts among others, all working together to create something that can thrive in the market.
Product building OS frameworks
Basic mental models for product: seeking the minimum viable framework
Basic mental models for product: seeking the minimum viable framework
The seeds of modern product management can be traced back to the Industrial Revolution in the 18th and 19th centuries, which introduced production methods that could scale. By the 20th century, frameworks like the Toyota Production System (TPS) and Lean Manufacturing emerged, emphasizing efficiency and waste reduction.
It wasn’t until more recently that frameworks specifically designed for product building in the context of software development came into play:
The seeds of modern product management can be traced back to the Industrial Revolution in the 18th and 19th centuries, which introduced production methods that could scale. By the 20th century, frameworks like the Toyota Production System (TPS) and Lean Manufacturing emerged, emphasizing efficiency and waste reduction.
It wasn’t until more recently that frameworks specifically designed for product building in the context of software development came into play:
Today, product building is seen not just as a technical process, but as a craft—an intricate blend of strategy, creativity, and execution. That’s why it delivers results in high-performers and capture the attention of corporations as a leverage for their digital transformation.
The tools, frameworks, and methodologies we use help guide the process, but successful product building ultimately depends on the ability to navigate uncertainty, balance competing priorities, and keep the resilience needed to assist to customer’s needs at the center of everything we do.
The tools we use are important, but the way we think about product building is just as critical. Mental models are frameworks for thinking that can help us approach problems strategically and navigate uncertainty more effectively.
Below are three key mental models that every product builder should understand and inspired the foundations of this suite.
Today, product building is seen not just as a technical process, but as a craft—an intricate blend of strategy, creativity, and execution. That’s why it delivers results in high-performers and capture the attention of corporations as a leverage for their digital transformation.
The tools, frameworks, and methodologies we use help guide the process, but successful product building ultimately depends on the ability to navigate uncertainty, balance competing priorities, and keep the resilience needed to assist to customer’s needs at the center of everything we do.
The tools we use are important, but the way we think about product building is just as critical. Mental models are frameworks for thinking that can help us approach problems strategically and navigate uncertainty more effectively.
Below are three key mental models that every product builder should understand and inspired the foundations of this suite.
Today, product building is seen not just as a technical process, but as a craft—an intricate blend of strategy, creativity, and execution. That’s why it delivers results in high-performers and capture the attention of corporations as a leverage for their digital transformation.
The tools, frameworks, and methodologies we use help guide the process, but successful product building ultimately depends on the ability to navigate uncertainty, balance competing priorities, and keep the resilience needed to assist to customer’s needs at the center of everything we do.
The tools we use are important, but the way we think about product building is just as critical. Mental models are frameworks for thinking that can help us approach problems strategically and navigate uncertainty more effectively.
Below are three key mental models that every product builder should understand and inspired the foundations of this suite.
1. Double diamond
Developed by the UK Design Council, the double diamond model provides a structured approach to solving complex problems.
It breaks the product-building process into four key stages:
Discovery: Understand the problem space and gather insights about customer needs.Definition: Clearly define the problem and identify potential solutions.Design: Develop and test solutions, refining them based on feedback.Development: Bring the final solution to life and launch the product.
This model is particularly helpful for product managers working with multidisciplinary teams, as it emphasizes collaboration and iterative testing to reduce uncertainty and ensure the right solution is developed.
Developed by the UK Design Council, the double diamond model provides a structured approach to solving complex problems.
It breaks the product-building process into four key stages:
Discovery: Understand the problem space and gather insights about customer needs.Definition: Clearly define the problem and identify potential solutions.Design: Develop and test solutions, refining them based on feedback.Development: Bring the final solution to life and launch the product.
This model is particularly helpful for product managers working with multidisciplinary teams, as it emphasizes collaboration and iterative testing to reduce uncertainty and ensure the right solution is developed.
2. Cone of uncertainty
The cone of uncertainty, introduced by Barry Boehm, is a reminder that uncertainty is highest at the beginning of the product development process and decreases as more information becomes available. By acknowledging and planning for this uncertainty, you can manage risk more effectively and adjust your approach as you learn more about your product and market.
The cone of uncertainty, introduced by Barry Boehm, is a reminder that uncertainty is highest at the beginning of the product development process and decreases as more information becomes available. By acknowledging and planning for this uncertainty, you can manage risk more effectively and adjust your approach as you learn more about your product and market.
3. Product taxonomy
Marty Cagan’s product taxonomy from SVPG offers a modern approach to product building.
It’s focused on three key dimensions:
Marty Cagan’s product taxonomy from SVPG offers a modern approach to product building.
It’s focused on three key dimensions:
Viability
Aligning with business goals and sizing the potential to succeed in the market
Viability
Aligning with business goals and sizing the potential to succeed in the market
Viability
Aligning with business goals and sizing the potential to succeed in the market
Usability
Designing a product that provides a seamless, enjoyable experience for users
Usability
Designing a product that provides a seamless, enjoyable experience for users
Usability
Designing a product that provides a seamless, enjoyable experience for users
Feasibility
Ensuring the product is technically possible to build and maintain
Feasibility
Ensuring the product is technically possible to build and maintain
Feasibility
Ensuring the product is technically possible to build and maintain
Below is capture from the Product Development Playbook by GitHub to visualize how all frameworks work together:
Below is capture from the Product Development Playbook by GitHub to visualize how all frameworks work together:
Notion setup for product lifecycle management